Unlocking better transport choices
I’m Laura, founder of Wayfinder Labs. Let’s work together to find your leverage and share a story that makes your ideas for better transport more visible, so users can choose to travel in ways that are healthy, convenient and safe.
Are you ready to grow your impact?
Vision
Everyone has convenient access to safe and healthy transport.
Mission
I started Wayfinder Labs with the mission of helping all the actors who influence transport choices - from local businesses to design and engineering firms - make better transport more visible so that transport users have the agency to choose to travel in ways that are healthy, convenient and safe.
The Wayfinder Approach
I’ll take you through a three-step process called the Wayfinder Approach to determine how you can leverage storytelling in different formats and channels to scale up your imaginative ideas for more sustainable and inclusive transport.
Find your leverage
I offer customisable workshops or 1:1 calls during which we will cocreate program logic for operations or strategies. Together we will:
set your vision and define the benefits that flow from this
take stock of the landscape within which you are operating.
define the problem to be solved and ideate solutions.
unpack assumptions and gather evidence so you can choose a viable, feasible and desirable path.
Share your story
Now you have a compelling theory of change or logic for your strategy, it’s time to get buy-in. I offer training and tools to help you develop empathy with your audience. From strategic narratives to viral videos, I can help you craft stories and content that appeal to intrinsic human values and inspire imagination. From here I can connect you with tools and resources to make your story more visible.
Grow your impact
Having aligned your activities with the vision and benefits you aspire to deliver, your impact is set to grow! If at this stage you want help with monitoring and reporting, I’m here to help as part of my consulting package with clients.
Are you ready to unlock better transport choices?
““My PhD explored the influence of urban design on public transport use. It taught me that the whole is greater than the sum of the parts when it comes to the built environment. Yet for all that design can do, social norms hold a powerful key to travel behaviour.””
About Dr Laura Aston
I work as a consultant to help professionals, businesses, advocacy organisations and individuals turn ‘unfamiliar’ ideas into transport options that are less risky and more joyful. I have 10 years’ experience working as a transport planner in the public and private sector. I hold a PhD from Monash University for research that examined the influence of the build environment on travel behaviour.
Contact Wayfinder Labs
Ready to transform your community’s transport system? Get in touch with us today to learn how we can help you navigate the journey to better transport choices.