Navigating change, unlocking better transport choices
Are you a planner, sustainability or inclusion officer, change agent or consultant working to help your community thrive?
Who we Help
Wayfinder Labs supports people and teams to improve mobility and access and create more liveable, inclusive and sustainable communities. We can support you to envision and implement project alternatives that will inspire your community and garner necessary resources.
Supporting planners and their communities to achieve a shared vision for mobility & access
Wayfinder Labs offers complementary services designed to support your journey toward better transport choices.
Research
Gain deep insights into community needs and preferences. Learn from local and global case studies. Wayfinder labs uses a combination of evidence, stakeholder and user research to refine understanding of transport challenges and explore and assess potential solutions.
Holistic Project Assessment
Ensure the wider impacts and benefits of your transport policies and programs are considered. Our holistic project assessment integrates equity, environmental, and transport reporting frameworks to provide a comprehensive evaluation of project options.
Investment Mapping
Prioritise investment effectively through guided workshops that distil the root cause of societal problems and identify critical benefits. Our investment mapping process produces compelling narratives for recommended solutions.
Access & Movement Strategy
Implement interventions and plans in a way that is inclusive of stakeholder needs. We leverage behaviour change and user insights to develop strategies that bring community together and achieve desired outcomes.
About Dr Laura Aston
Dr Laura Aston, founder and principal consultant, is a travel behaviour and sustainable transport professional with experience across the private, public, and research sectors. Laura combines structured decision-making with a collaborative, user-centred approach to address interdisciplinary mobility challenges, ensuring actionable and strategically aligned mobility and access options.
OUR MISSION
Wayfinder Labs helps communities navigate the journey to better transport choices by putting people, and the benefits they value, at the centre of sustainable, and inclusive transport planning and implementation.
Contact Wayfinder Labs
Ready to transform your community’s transport system? Get in touch with us today to learn how we can help you navigate the journey to better transport choices.