About Wayfinder Labs
OUR VISION
Everyone has convenient access to safe and healthy transport.
OUR MISSION
Our mission is to help all the actors who influence transport choices - from local businesses to design and engineering firms - make better transport more visible and give agency back to transport users so they can choose to travel in ways that are healthy, convenient and safe.
"Wayfinding means making the best guess you can about which direction to try (not which destination to arrive at), the venturing forward for a bit, then stopping and taking note of where you are and what you can see from this new vantage point."
- Bill Burnett and Dave Evans in Designing Your New Work Life.
Many ancient cultures, too, share the practice of highly localised systems of knowledge that helped them navigate on land and sea and preserve the ecosystems they interacted with.
source: Wade Davis in The Wayfinders: Why Ancient Wisdom Matters in the Modern World
In transport planning, wayfinding signage helps people navigate to the nearest landmark along paths and built up areas .
Wayfinder Labs applies wayfinding to the tasking of making better urban futures irresistible. It recognises that end users need to be met where they are with stories that progressively enhance their engagement and ultimate embrace of unfamiliar ideas. We want specialists to adopt storytelling in their work so that their imagined futures can become a shared aspiration of society.
Borrowing from ancient cultures, we also believe that this challenge is complex, requiring collaboration within and across teams and organisations. While there is not one single way to bring the future built environment we need into existence, there is only one way that is just right for each person, team or organisation. They must find their unique leverage point and align their efforts to scale through impact.
