About Wayfinder Labs
Wayfinder Labs offers complementary services designed to support your journey toward better transport choices. We offer customisable workshops and impact assessments to tailor evidence-based possibilities to your community’s aspirations and needs. We work collaboratively to envision and implement people-centred change. Our approach will unlock fit-for-purpose possibilities that your community can embrace.
OUR VISION
Everyone deserves to live in a vibrant community with safe and healthy transport choices.
OUR MISSION
Wayfinder Labs helps you navigate the journey to better transport choices for your community by putting people, and the benefits they value, at the centre of transport planning and implementation.
"Change is hard. That’s why Wayfinder Labs focuses on understanding enablers for transitioning to an integrated mobility paradigm. I want everyone, regardless of their background or abilities, to be able to access what they need to live, learn, work, and thrive."
- Dr Laura Aston
Meet Dr Laura Aston
Dr Laura Aston is the founder and principal consultant of Wayfinder Labs. With over a decade of experience in sustainability and transport planning, Laura has worked across consulting, state government, and academia.
Her expertise lies in integrating land use and transport planning to support healthy, inclusive, and sustainable mobility. Renowned for her inclusive, evidence-based approach, Laura excels in delivering actionable and strategically aligned mobility and access solutions. She is committed to helping communities navigate the journey to better transport choices, ensuring vibrant and sustainable urban environments.
Our Values
Purposeful
We are open about our personal values which lets us work together to achieve our mission in ways that are meaningful to us individually and as a team.
People-centred
We are committed to inclusive engagement and believe that the best solutions are achieved only when all perspectives are considered. We extend this commitment to our clients by building regular feedback into the project lifecycle.
Sustainable
We value and nurture our personal sustainability as it provides the foundations for us to pursue our vision of creating more sustainable and inclusive access.
Creative
We believe new thinking is needed to address the social and environmental impacts of transportation, and that all solutions must be tailored to the context. We leverage insights from a range of disciplines to find new ways of changing the mobility paradigm.